UGC Content Engine UK | Social Video at Scale

Machine of Influence
Creative content. At speed. At scale.
For brands which need more social content, less havoc.
Creative content activation

Machine of Influence is the content engine for brands to create social-first video content at scale, from UGC & paid creative to creator-led campaigns.

Learn more about our approach on the about page or explore how our content engine works from strategy through deployment and performance learning.

UGC & creator content - 1x brief, multiple real voices, more content for organic & paid social.

Machine of Influence helps you plan, produce & scale better content systems

How Our Content Engine Works
‍

01
01
Content strategy
Content strategy

We turn your brief into a content engine with formats, social-first prompts & tech-assisted blueprints which real contributors can create from.

02
02
Contributor Deployment
Contributor Deployment

We activate the right mix of creators, customers, staff, founders, local voices and real-world contributors to create content in their own voice.

03
03
Scale Content
Scale Content

We create batches of UGC-style videos, paid social creative, customer proof & campaign assets built for organic & paid channels.

04
04
Performance Learning
Performance Learning

We track what performs - views, engagement, comments, saves, clicks and platform feedback - so each campaign improves the next one.

05
05
Managed Engine
Managed Engine

You get a structured content workflow without having to manage contributors, briefs, edits & approvals yourself.

Strategy

Start With a UGC Content Engine

We define the message, format, contributor type, deployment route & measurement before anything gets made. We can build channels from scratch or support pre-existing ones.

Deploy

Create UGC Content at Pace

We use blueprints to make the creative clear. Human contributors then create real-world content your audience can actually trust.

Learn

Built to Repeat - Scalable Social Content

Each campaign feeds the next with performance learning, stronger formats & clearer content decisions. The machine gets sharper as it runs.

Ready to build?

Start Your UGC Content Engine Today

Previous Activations

Machine of Influence powers UGC campaigns, paid social creative, creator/influencer led content, customer proof, founder-led content, local activations & social channel builds. We've built channels from scratch & supported pre-existing ones.

2801% increase in views. Creator-led UGC campaign targeting student audiences across TikTok and Instagram, built around authentic university life content.

Scaling adtech brand

Launch of wearable tech brand

For brands which need more social content, less havoc.

Start Your Campaign
Start Your Campaign
For brands which need more social content, less havoc.